Technical SEO services
The technical SEO agency that makes sure search engines and AI can read your site
As a technical SEO agency, we find and fix the issues that stop your pages being crawled, indexed, ranked and cited. Then we keep watching, so new problems are caught early.
The hidden problem
Your best pages may be invisible for technical reasons.
The problem
Content cannot rank if it cannot be read
Many B2B websites have pages that search engines never crawl, never index or read incorrectly. Slow templates, broken internal links, duplicate URLs and content loaded by JavaScript all get in the way. Nobody notices until enquiries dip.
Why it costs you
AI search makes the gaps more costly
AI tools favour pages that are fast, crawlable and kept up to date. If your site blocks AI crawlers by accident, or hides key facts where they cannot be read, you cannot be cited. Your competitor's page becomes the answer, however good your content is.
How we fix it
A sound technical foundation, kept that way
We audit your site in depth, prioritise fixes by their effect on enquiries and pipeline, and work with your developers to put them right. Ongoing monitoring means the foundation stays solid as your site changes.
What we cover
Technical SEO services
A full review of how search engines and AI crawlers experience your website.
Crawlability
We check robots.txt, XML sitemaps, internal links, redirects and server responses so crawlers reach the pages that matter and do not waste time on those that don't.
Indexation
We find pages that should be indexed but aren't, and pages that shouldn't be but are. Canonical tags, noindex rules and duplicate content are all reviewed.
Site architecture
We review how your site is organised, so services, industries and supporting content are grouped logically and your key commercial pages are easy to reach.
Core Web Vitals and speed
We measure loading, responsiveness and visual stability on real devices, then give your developers specific, prioritised fixes.
Structured data
We add and test schema markup for your organisation, services, articles and FAQs, so search engines and AI tools understand your pages clearly.
JavaScript rendering
We test whether content built with JavaScript frameworks is visible to Google and to AI crawlers, many of which do not run JavaScript at all.
International SEO and hreflang
Where you sell into several countries or languages, we check hreflang tags and URL structure so the right version reaches the right buyer.
AI crawler access
We review how your site treats crawlers such as GPTBot, ClaudeBot and PerplexityBot, and help you make a deliberate choice about what they can read.
Ongoing monitoring
Regular crawls and alerts catch broken pages, slow templates and indexing drops before they cost you enquiries.
Why it matters for B2B
B2B websites have their own technical challenges
B2B sites are often large and complex. Product specifications, resource libraries, gated content, several regional versions and years of old pages all add up. Content management systems and plugins change over time, and small errors creep in.
Your buyers research carefully, often across many visits. If a key service page loads slowly, or an important guide is missing from Google, you lose part of that research journey. In AI search, where only a few sources are cited, a technical barrier can remove you from the answer altogether.
Technical SEO is the base that B2B SEO, AI Overviews optimisation and GEO all depend on.
Common issues we find
- Important pages missing from the index
- Duplicate URLs splitting ranking signals
- Slow templates on key service pages
- Content hidden from crawlers by JavaScript
- AI crawlers blocked without anyone deciding to
- Missing or broken schema markup
How we work on technical SEO
Our four-stage approach, applied to the technical health of your website.
01
Learn
We learn how your site is built, who maintains it and which pages drive enquiries. Then we crawl it, review Search Console data and test it the way search engines and AI crawlers see it.
02
Plan
You get a written audit in plain English. Each issue is explained, rated by its likely effect on enquiries and pipeline, and paired with a clear fix.
03
Deliver
We work alongside your developers or web team, writing specifications, answering questions and checking each fix once it goes live.
04
Measure
Ongoing monitoring tracks crawl health, indexation, speed and visibility, with monthly reporting and clear actions for what happens next.
Related services
B2B SEO
Keyword research, content and links built around buyer intent, on top of a sound technical base.
AI Overviews optimisation
Make your pages eligible to be cited in Google's AI Overviews and AI Mode.
Generative engine optimisation
Get your business named when buyers ask ChatGPT, Copilot, Gemini and Perplexity.
Frequently asked questions
What does a technical SEO audit include?
Our audit covers crawlability, indexation, site architecture, Core Web Vitals and speed, structured data, JavaScript rendering, international setup where relevant and AI crawler access. Each issue is explained in plain English and prioritised by its likely effect on enquiries. You also get a clear fix for each one.
Do you make the fixes yourselves?
We usually work alongside your developers or web team. We write clear specifications, answer their questions and check each fix once it is live. Some smaller changes, such as schema markup or on-page elements, we can often handle directly, depending on your content management system.
Should we let AI crawlers access our website?
For most B2B companies, allowing reputable AI crawlers to read public marketing pages helps you get cited in AI answers. There can be good reasons to restrict certain content. We explain the trade-offs so you can make a deliberate decision rather than an accidental one.
Is technical SEO a one-off project?
The audit is a one-off piece of work, but websites keep changing. New pages, plugin updates and design changes can all introduce problems. That is why we recommend ongoing monitoring alongside your wider SEO programme.
How do you decide which issues to fix first?
We rank every issue by its likely effect on the pages that bring in enquiries and pipeline, and by how much effort the fix needs. High-impact, low-effort fixes come first. Cosmetic warnings from audit tools that make no real difference are noted but not prioritised.
Do we need a technical SEO consultant or an agency?
A consultant can suit a one-off audit if your developers have time to act on it. As an agency, we pair the audit with ongoing monitoring and work alongside your web team until fixes are live and checked. We will suggest whichever fits your site and resources.
Find out what is holding your website back.
Book a free strategy call. We will check how visible you are in Google and AI search today and point out the technical issues worth fixing first.
