Professional services marketing
The professional services marketing agency that earns trust before the first call
We are a professional services marketing agency for law firms, accountancy practices and consultancies that win work on expertise and reputation. We run SEO, content, LinkedIn and AI search optimisation.
The professional services problem
Referrals built your firm. They won't scale it.
The problem
Growth relies on who you already know
Most law, accountancy and consultancy firms win work through referrals and relationships. It works, but it is hard to plan and harder to grow. Meanwhile the firm's expertise sits in partners' heads, not on the website.
Why it costs you
Buyers now check you before they call
Even referred clients look you up. Finance directors and general counsel search for specialists, read your people's profiles and ask AI assistants which firms handle their type of matter. If a competitor has clearer, more expert content, the AI names them and your referral arrives already doubting.
How we fix it
Make your expertise visible and citable
We turn your partners' knowledge into content that answers client questions directly, build your profile in trusted industry media, and put your firm in front of the right decision-makers. Everything is measured on qualified enquiries and new instructions.
How we help
Services shaped to how firms are chosen
Planned around expertise, reputation and the long route from first search to engagement.
SEO by practice area
Build visibility for the specific services and sectors you want more of, not generic terms that bring in the wrong enquiries.
Thought leadership that answers questions
Guides and articles written with your partners, with named authors, that show expertise and answer what clients actually ask.
LinkedIn for decision-makers
Put your firm and partners in front of finance directors, legal counsel and business owners in your target sectors and regions.
AI assistant recommendations
Track which firms ChatGPT, Copilot and Gemini recommend for your services, and build the authority and consistency that gets you named.
AI Overviews for client questions
Structure your key pages so Google's AI answers cite your firm when clients research a regulation, process or dispute.
Media profile and links
Earn commentary and coverage in business and trade media, which builds credibility with clients and with AI tools.
What your buyers ask AI
What clients ask before they choose a firm
Clients often start with a question, not a firm name. Google’s AI Overviews and assistants like ChatGPT now answer many of these directly, citing a small number of sources and sometimes naming firms.
We find the questions in your practice areas, make sure your site answers them clearly and accurately, and strengthen the signals AI tools look for: named expert authors, consistent firm information and mentions in trusted media. Where speed matters, PPC captures clients searching for your services today.
Typical buyer questions
- Which accountancy firms specialise in [sector] businesses?
- Do I need a specialist lawyer for [type of dispute or transaction]?
- How much does a commercial lease review typically cost?
- What does [new regulation] mean for a company like mine?
- Which consultancies help with [transformation or compliance] projects?
- What should I ask before appointing a new auditor?
Frequently asked questions
Is SEO worth it for a professional services firm?
Yes, when it targets the services and sectors you want to grow. Buyers of professional services research carefully, and strong search visibility supports referrals as well as bringing new enquiries. It is also the foundation AI tools draw on.
How do you write expert content without taking up partners' time?
We run short interviews with partners, draft the content ourselves and ask them only to review for accuracy. Your people are named as authors, which matters for credibility with clients and with AI tools.
Can you work within our regulatory and professional rules?
Yes. We write factually and avoid claims that cannot be supported. You approve content before it goes live, and we build in the review steps your compliance or risk team needs.
How do we get recommended by AI assistants for our specialism?
AI tools favour firms with clear, specific pages on each service, named expert authors and consistent mentions on trusted third-party sites. We work on all three and track how often your firm is named against competitors.
Do you work as a law firm marketing agency?
Yes. Law firms are one of the professional services sectors we work with, alongside accountancy practices and consultancies. We build visibility by practice area, write expert content with your partners and work within your regulatory and professional rules.
Make your expertise easier to find
Book a free strategy call. We will check how your firm appears in Google and AI search today and where the quickest gains are.
