B2B marketing services
B2B marketing services with one end goal: pipeline
Our B2B marketing services cover SEO, PPC, paid social and AI search optimisation, run by one in-house team to one written strategy. We report on enquiries, qualified leads, pipeline and revenue.
The problem with most B2B marketing
Busy channels. No clear line to revenue.
The problem
Your channels don't talk to each other
One agency runs SEO. Another runs Google Ads. Someone in-house posts on LinkedIn. Each reports its own numbers, in its own format, against its own goals.
Why it costs you
And they're judged on clicks, not pipeline
So the reports look healthy while your sales team asks where the leads are. Budget goes to whatever produced the most traffic, not the most qualified buyers. Meanwhile your buyers are shortlisting suppliers in AI tools that nobody on the roster is even watching.
How we fix it
One strategy, one team, one goal
We start with the commercial result you need and work back. Every channel is planned to that goal, run by our own specialists and measured on enquiries, sales-qualified leads, pipeline and revenue.
What we do
Eight B2B digital marketing services. Planned together.
Use one service or several. Either way, each is tied to a commercial goal and built for long sales cycles and buying committees.
B2B SEO
Get found by buyers searching Google and Bing for what you sell. Technical audits, buyer-intent keywords, useful content and links from industry media.
B2B PPC
Google Ads and Microsoft Ads that reach buyers the moment they search, with tracking tied to real leads rather than form fills.
B2B paid social
LinkedIn-led campaigns that reach the buying committee by company, sector, seniority and job title, before they start searching.
AI Overviews optimisation (AIO)
Make your content eligible to be cited in Google's AI Overviews and AI Mode, the answers now shown above traditional results.
Generative engine optimisation (GEO)
Get your business named when buyers ask ChatGPT, Copilot, Gemini and Perplexity to compare and shortlist suppliers.
Digital PR and link building
Earn coverage and links in the trade media and partner sites your buyers read, and that search engines and AI tools trust.
Technical SEO
Fix the speed, crawlability and site structure issues that stop search engines and AI crawlers reading your site properly.
B2B content and thought leadership
Content that answers the questions your buyers actually ask, written with genuine expertise and named authors.
Not sure where to start?
We'll check how visible you are in Google and AI search today and show you where the quickest gains are.
Why it works
How it fits into one B2B marketing strategy
SEO builds the authority. PPC and paid social capture and create demand. AIO and GEO make sure that authority turns into citations and recommendations in AI search.
Run separately, each channel helps. Run to one strategy and one goal, they compound. Your search content feeds your LinkedIn campaigns. Your digital PR strengthens both your rankings and your chances of being cited by AI. Your PPC data shows which terms bring qualified buyers, which sharpens your SEO.
That is why we plan every channel in a single written strategy, in plain English, before any budget is spent.
One plan covers
- The commercial goal every channel works towards
- Which buyers, sectors and roles we are targeting
- What each channel is responsible for
- How we measure enquiries, pipeline and revenue
- What we will change as results come in
Your buyers are asking AI first
Ranking on page one of Google is no longer the whole job. Buyers now research suppliers in AI tools, and those tools pick a handful of sources to cite.
94%
of business buyers use AI somewhere in their purchasing process
Source: Forrester, 2025
900M
people use ChatGPT every week
Source: OpenAI, Feb 2026
58%
lower average click-through rate for top-ranking pages when a Google AI Overview appears
Source: Ahrefs, May 2026
How we work
The same four steps on every account, whichever services you use.
01
Learn
We learn your market, buyers, competitors, sales process and targets before we spend a pound.
02
Plan
A clear, written strategy linking every channel to a commercial goal, in plain English.
03
Deliver
Our in-house specialists run the work across search, paid media and AI platforms. No outsourced freelancers.
04
Measure
Reporting on leads, pipeline and revenue, with clear actions for what happens next.
Go further
See how this applies to you
Industries we work with
SaaS, manufacturing, professional services, recruitment, IT and managed services, logistics and construction. Each has its own buyers and sales cycle.
Free AI search visibility check
Find out whether AI tools mention your business when buyers ask about your category, and which competitors they name instead.
How B2B buyers use AI search
Our guide to how AI tools choose which suppliers to cite, and what B2B companies can do about it.
Frequently asked questions
Do we have to use all of your services?
No. Many clients start with one or two channels. We will recommend what fits your goals and budget, and explain how each service links to pipeline before you commit.
Who actually runs our account?
Our own in-house team of B2B specialists. Your campaigns are not handed to outsourced freelancers, and the people working on your account know B2B search, paid media, content and AI search.
What will you report on?
Enquiries, sales-qualified leads, pipeline and revenue, alongside the channel metrics that explain them. Every report ends with clear actions for what happens next.
What is the difference between AIO and GEO?
AIO focuses on Google's AI Overviews and AI Mode, the AI answers shown above traditional search results. GEO focuses on AI assistants such as ChatGPT, Copilot, Gemini and Perplexity, where buyers ask for supplier comparisons and shortlists.
Do you only work with B2B companies?
Yes. B2B buying is slow, considered and involves several decision-makers, so we plan for long sales cycles, buying committees and technical products rather than borrowing consumer tactics.
Let's start with your outcome
Book a free strategy call. We'll talk through your goals, check how visible you are in Google and AI search today, and show you where the quickest gains are.
