B2B SEO services
The B2B SEO agency that brings in buyers, not just traffic
As a B2B SEO agency, we get your website found by the people searching Google and Bing for what you sell, and build the authority AI search tools draw on when they choose which suppliers to cite.
Why B2B SEO often disappoints
Rankings that never turn into sales conversations
The problem
You rank for the wrong things
Many B2B sites chase high-volume terms that sound important but attract students, job seekers and competitors. Traffic goes up. Enquiries don't. Your sales team stops paying attention to the SEO report.
Why it costs you
And the ground is moving under you
Google now answers many questions itself with AI Overviews, and buyers increasingly research suppliers in ChatGPT, Copilot, Gemini and Perplexity. A thin, slow or poorly structured site loses twice: fewer clicks from search, and no mention in the AI answers your buyers read instead.
How we fix it
SEO built around buyer intent and authority
We fix the technical foundations, target the searches real buyers make, publish content that answers their questions, and earn links from the industry media and partners they trust. That work drives qualified organic enquiries and makes your site a source AI tools want to cite.
What we do
Our B2B SEO services: four pillars
Every SEO programme we run is built on the same four foundations, tailored to your market and sales process.
Technical audits
We check speed, crawlability, indexing and site structure, then fix what stops search engines reading your site. Clean foundations help both Google and AI crawlers understand what you do.
Buyer-intent keyword research
We map the searches your buyers make at each stage, from problem to shortlist. We prioritise terms that lead to sales conversations, not vanity terms that only look good in a report.
Content that answers buyer questions
Service pages, comparison pages and guides that answer the questions buying committees actually ask. Clear, specific and structured so both people and AI tools can use them.
Link building through industry media and partners
We earn links and mentions from trade publications, associations and partner sites in your sector. Relevant authority beats volume, for rankings and for AI citations.
Why it matters for B2B
SEO is the foundation AI search is built on
Organic search is still where most B2B research starts. A buyer with a problem searches for it, reads around, and builds a picture of which suppliers look credible. If you are not there, you are not considered.
But the way that research looks has changed. AI Overviews sit above the results. Assistants such as ChatGPT write a single answer and name a handful of sources. Those tools read the web and pick the sources they trust. The signals they look for are the same ones good SEO builds: clear pages that answer real questions, sound structure, consistent information and mentions on trusted third-party sites.
So strong SEO does two jobs. It wins clicks from buyers who still scroll the results, and it makes you eligible to be cited when they don’t. Our AI Overviews optimisation and generative engine optimisation services build on that foundation.
What B2B SEO should deliver
- Organic enquiries from the roles that buy
- Visibility on the searches that precede a shortlist
- Content your sales team can use in conversations
- Authority that AI tools recognise and cite
- Reporting on leads and pipeline, not just rankings
Ranking alone is no longer enough
Page-one positions still matter. They just earn fewer clicks when an AI answer sits above them, so being cited matters too.
58%
lower average click-through rate for top-ranking pages when a Google AI Overview appears
Source: Ahrefs, May 2026
8% vs 15%
of Google visits led to a click on a traditional result with an AI summary, versus without one
Source: Pew Research Center, 2025
94%
of business buyers use AI somewhere in their purchasing process
Source: Forrester, 2025
How we run your SEO
01
Learn
We learn your market, products, buyers, competitors and sales process. We look at how you rank today and how visible you are in AI answers for your category.
02
Plan
A written SEO strategy covering technical fixes, target keywords by buyer stage, content priorities and link-building targets, each linked to a commercial goal.
03
Deliver
Our in-house specialists fix technical issues, write and improve pages, and build relationships with the industry media and partners your buyers read.
04
Measure
Monthly reporting on organic enquiries, qualified leads and pipeline, alongside rankings and AI visibility, with clear actions for the next month.
Related services
SEO works harder alongside
AI Overviews optimisation
Turn your rankings into citations in Google's AI Overviews and AI Mode.
Generative engine optimisation
Get named when buyers ask ChatGPT, Copilot, Gemini and Perplexity for suppliers.
B2B PPC
Capture demand on high-value terms while organic visibility builds, and feed search data back into SEO.
Our Proven Process
Competitive SEO Analysis
Keyword Research and Mapping
Website Architecture & Technical SEO
Content Creation & Optimization
Link Building & Digital PR
Competitive SEO Analysis
We start by dissecting your competitive landscape — who's ranking, why they're ranking, and what it will take to outrank them. We go beyond surface-level comparisons to uncover real gaps, weaknesses, and opportunities in your competitors’ strategies. This means we don’t just give you SEO data — we give you an unfair advantage.
Keyword Research and Mapping
Not all traffic is good traffic. We identify high-intent, decision-stage search terms used by actual B2B buyers — not researchers or job seekers. Then, we map those keywords to your pages, ensuring each part of your site is doing the heavy lifting in your sales funnel.
Website Architecture and Technical SEO
If Google can’t crawl and understand your site, your content won’t rank — no matter how good it is. We fix crawl issues, eliminate index bloat, and structure your site for both users and search engines. The result? Faster performance, higher rankings, and fewer silent errors that cost you visibility.
Content Creation & Optimization
We craft and optimise content that speaks directly to your target buyers — from top-of-funnel guides to product pages that convert. Every word is written to move prospects forward in the sales journey, not just tick an SEO box. This isn’t fluff. It’s content that sells.
Link Building and Digital PR
Links still move the needle — but not just any links. We secure high-authority backlinks from trusted, relevant sources, helping build your domain authority and trust in the eyes of Google. Our digital PR approach means you grow visibility and credibility at the same time.
Frequently asked questions
How long does B2B SEO take to work?
SEO builds over months rather than weeks. Technical fixes and improvements to existing pages can show movement sooner, while new content and authority take longer. We agree realistic milestones at the start and report on progress every month.
How is B2B SEO different from ordinary SEO?
B2B search volumes are smaller, buyers are more specialised and sales cycles are longer. That means targeting precise, high-intent terms, writing for technical and senior readers, and measuring success by qualified leads and pipeline rather than raw traffic.
Will SEO help us appear in AI answers?
It is the foundation. AI tools draw on sources that are clear, well structured, consistent and mentioned by trusted third parties, which is what good SEO builds. Our AIO and GEO services then focus specifically on getting you cited and recommended.
How much does a B2B SEO agency cost?
It depends on your market, how competitive your target searches are and how much content and link building you need. We agree a fixed monthly fee up front, based on a written plan, so you know exactly what you are paying for. Book a free strategy call and we will give you a quote for your goals.
How do you measure SEO success?
We track organic enquiries, sales-qualified leads and pipeline, alongside rankings, traffic from target terms and visibility in AI answers. You will always know what is working, what isn't and what we will change.
Should we hire a B2B SEO consultant or a B2B SEO company?
A consultant can suit advice and audits if you have people in-house to do the work. A B2B SEO company like ours brings technical, content and link-building specialists under one plan, so the work gets done as well as recommended. We will tell you honestly which suits your situation.
Find out where your quickest SEO gains are
Book a free strategy call. We'll look at how visible you are in Google and AI search today and show you where to start.
