B2B SaaS marketing agency
The SaaS marketing agency that fills the pipeline, not just the trial list
We are a SaaS marketing agency for B2B software companies that measure marketing by qualified pipeline, not sign-ups. We run SEO, paid media and AI search optimisation.
The SaaS growth problem
Sign-ups are up. Pipeline isn't.
The problem
Acquisition cost keeps climbing
Paid search in software categories is crowded and expensive. Free trials and demo forms fill with students, competitors and tyre-kickers, and your sales team spends its week qualifying people who were never going to buy.
Why it costs you
Meanwhile the shortlist is made elsewhere
Software buyers read comparison sites, review platforms and "best tools for" lists before they ever reach your pricing page. More and more ask ChatGPT, Copilot or Perplexity to compare options. If you are not named there, you are not on the list, however good your product is.
How we fix it
Marketing measured on qualified pipeline
We build SaaS marketing around the metrics your board watches: cost per qualified lead, sales-qualified opportunities and pipeline. We target buyer intent, not volume, and work to get your product named wherever buyers compare tools.
How we help
Services shaped to the SaaS buying journey
Each service is planned around how software is researched, trialled and bought by teams.
SaaS PPC without junk trials
Tight keyword structures, negative lists and conversion tracking tied to qualified leads, so budget follows pipeline rather than sign-ups.
LinkedIn for the buying committee
Reach the end user, the budget holder and IT by company, seniority and job title, then retarget them through a long evaluation.
AI shortlist visibility
Track what ChatGPT, Copilot, Gemini and Perplexity say when buyers ask them to compare tools in your category, and work to get you named.
AI Overviews for software questions
Restructure feature, pricing and comparison pages into clear, citable answers with schema markup.
Reviews, lists and PR
Build mentions on the review sites, industry media and roundup lists that buyers and AI tools both rely on.
What your buyers ask AI
The questions SaaS buyers put to AI
Software buyers rarely start with your brand name. They start with a problem, a use case or a competitor they want to replace. AI assistants answer these questions with a short list of named products and a few cited sources.
We research the prompts in your category, check who is being recommended and build the content, comparison pages and third-party mentions that make your product a credible answer. Clean technical SEO makes sure documentation, integrations and pricing pages can be crawled and cited.
Typical buyer questions
- What is the best [category] software for a mid-sized company?
- What are the alternatives to [competitor]?
- Which tools integrate with Salesforce or HubSpot for [use case]?
- How much does [category] software typically cost per user?
- Is [product] suitable for companies in regulated industries?
- What should we check before switching [category] platforms?
Frequently asked questions
How do you reduce junk free-trial and demo sign-ups?
We start by agreeing what a qualified lead looks like with your sales team. Then we shift spend towards high-intent keywords and audiences, add negative keywords, improve landing page qualification and track conversions against qualified leads rather than raw sign-ups.
Should a SaaS company invest in SEO or PPC first?
PPC can put you in front of active buyers quickly, while SEO builds lower-cost demand over time and feeds AI search. Most SaaS companies need both in proportion. Your written strategy will set out the balance based on your targets and budget.
How do we get our software recommended by ChatGPT?
AI assistants draw on clear, factual pages and on mentions across trusted third-party sites, such as review platforms, industry media and comparison articles. Generative engine optimisation works on both: your own content and the wider web's view of your product.
Do you create comparison and "alternative to" pages?
Yes, where they suit your positioning. We write them factually and fairly, because both buyers and AI tools discount pages that read as one-sided. They are often among the highest-intent pages on a SaaS site.
What does a SaaS SEO agency do differently?
It targets the searches software buyers make before they know your brand: problems, use cases, integrations and alternatives to tools they already use. It also handles the technical side of software sites, such as feature pages and large page templates, and measures success by qualified pipeline rather than sign-ups.
Get your product into the shortlist
Book a free strategy call. We will look at how you appear in Google and AI search today and where qualified pipeline is being lost.
