B2B digital PR agency
The B2B PR agency that earns coverage and links search engines and AI trust
As a B2B PR agency, we win mentions for your business in the trade and industry media your buyers read. That coverage builds search authority and gives AI assistants a reason to name you.
Why authority matters
Good content is not enough if nobody else vouches for it.
The problem
Your site has little outside endorsement
You may have strong service pages and useful articles. But if few respected sites link to you or mention you, Google has little reason to rank you above competitors. And AI tools have little evidence that you are a supplier worth naming.
Why it costs you
Competitors with more mentions win twice
AI assistants rely on third-party mentions, reviews and industry media when they write an answer. Brands that are mentioned and linked across the web get cited more, which earns them more mentions. The gap compounds every month you are absent, and cheap link packages only add risk.
How we fix it
Earned coverage, built around your expertise
We find the stories, data and expert views your market cares about, then pitch them to the publications, associations and partners your buyers already trust. The result is coverage and links you have earned, which strengthen your SEO and your presence in AI search.
What we do
Digital PR and link building for B2B
Every placement we pursue has to make sense to a buyer, an editor and a search engine.
Trade and industry media
We build relationships with the editors of the trade titles, industry newsletters and specialist sites your buyers read, and pitch stories they will want to run.
Expert commentary
We put your senior people forward as sources on the issues shaping your sector. Named, quotable expertise earns coverage and signals genuine authority.
Data-led stories
We help you turn your own data, surveys or sector knowledge into original findings that journalists can report and other sites want to reference.
Partner and association links
Your suppliers, technology partners, accreditation bodies and trade associations are natural, relevant sources of links. We make sure you are listed and linked properly.
Link gap analysis
We compare your link profile with your competitors to see which publications and sites mention them and not you, then prioritise the gaps that matter.
No paid schemes or PBNs
We do not buy links, rent private blog networks or trade link swaps. These breach Google's guidelines and put your rankings at risk.
Earned coverage versus bought links
Typical link building
- Bulk links from sites your buyers never read
- Paid placements and private blog networks
- Reports that count links, not relevance
- Risk of a Google penalty wiping out rankings
- No effect on how AI tools see your brand
With Telos B2B
- Coverage in the trade and industry media your buyers use
- Stories built on your expertise and data
- Reporting on authority, referral enquiries and AI mentions
- Methods that follow search engine guidelines
- Third-party mentions that AI assistants rely on
SEO and AI search
Why third-party mentions matter more than ever
Links from respected sites remain one of the clearest signals that your business is an authority. They help your B2B SEO rank the pages that bring in enquiries.
AI search has raised the stakes. Tools such as ChatGPT, Copilot, Gemini and Perplexity pick the sources they trust and write a single answer. They look for mentions and reviews on trusted third-party sites and industry media. If your competitors are quoted in the trade press and you are not, the AI has more reason to name them.
That is why digital PR sits at the heart of our generative engine optimisation work. Earned coverage builds authority for Google and evidence for AI.
What good coverage gives you
- Links that strengthen your search rankings
- Mentions that AI tools can find and cite
- Referral visits from engaged, relevant readers
- Credibility your sales team can share with prospects
- Consistent information about your business across the web
How we run digital PR
The same four stages we use on every account, tailored to earned media.
01
Learn
We learn your market, your buyers and your competitors, and audit your current links and mentions. We also note which publications, associations and partners matter in your sector.
02
Plan
A written plan setting out target publications, story angles, expert spokespeople and partner opportunities, each linked to the pages and topics that drive your pipeline.
03
Deliver
Our in-house team develops the stories, drafts commentary, pitches editors and secures partner listings. We check every placement for relevance before we pursue it.
04
Measure
Monthly reporting on coverage won, links earned, referral enquiries and how often AI tools mention you, with clear actions for the next month.
Related services
B2B SEO
Rank for the searches your buyers make, with authority from earned links behind every page.
Generative engine optimisation
Get your business recommended by ChatGPT, Copilot, Gemini and Perplexity.
Content and thought leadership
Expert-led content and original research that gives journalists a reason to cover you.
Frequently asked questions
What is B2B digital PR?
Digital PR is the work of earning mentions and links for your business from other websites, especially trade and industry media. For B2B companies it usually means expert commentary, data-led stories and partner or association listings. The aim is to build authority with buyers, search engines and AI tools at the same time.
Do you buy links or use private blog networks?
No. We do not buy links, use private blog networks or run link exchanges. These practices breach Google's guidelines and can damage your rankings. Every link we pursue is earned through content, stories or genuine relationships.
How does digital PR help with AI search?
AI assistants look for mentions and reviews on trusted third-party sites and industry media when deciding which businesses to name. Coverage in the publications your sector trusts gives them that evidence. It works alongside our AIO and GEO services.
How long before we see results?
Coverage depends on news cycles and editors, so early placements can take a few weeks and links build over months. The effect on rankings and AI mentions is gradual and cumulative. We report monthly so you can see what has been won and what we are working on next.
Do we need to provide data or spokespeople?
It helps. Your own data and the views of your senior people are the most distinctive material you have. We make it easy by running short interviews, drafting commentary for approval and doing the pitching ourselves.
How is a B2B digital PR agency different from a link building agency?
A link building agency often focuses on the number of links. A B2B digital PR agency focuses on coverage in the publications your buyers actually read, which also earns relevant links. We care about both, but a mention in the right trade title is worth more than many links from sites your buyers never visit.
Build authority your buyers and AI tools recognise.
Book a free strategy call. We will look at where your competitors are mentioned and you are not, and show you where to start.
