AI SEO & GEO agency
AI SEO agency for B2B: be the supplier AI recommends
Telos B2B is an AI SEO agency for B2B companies, specialising in generative engine optimisation (GEO). Buyers now ask ChatGPT, Copilot, Gemini and Perplexity to compare and shortlist suppliers. GEO makes sure your name is in the answer.
The new shortlist
Your next buyer may shortlist suppliers before they visit a single website
The problem
Buyers ask AI who to consider
A B2B buyer can type "Who are the best suppliers of [your service] in the UK?" into an AI assistant and get a confident, written shortlist in seconds. Forrester found 94% of business buyers now use AI somewhere in their purchasing process.
Why it costs you
If you are not named, you are not considered
Buying committees share those answers internally, and shortlists form long before anyone calls your sales team. If the AI names three competitors and not you, you never get the call, and you never find out why. Your competitor becomes the default answer, and the gap compounds as they earn more mentions.
How we fix it
Give AI assistants every reason to name you
GEO finds the prompts your buyers use, tracks how each assistant describes your category, and builds the signals these tools rely on: third-party mentions and reviews, consistent business information, citable content and clear technical access for AI crawlers.
AI is already part of how your buyers buy
94%
of business buyers use AI somewhere in their purchasing process, up from 89% the year before
Source: Forrester, 2025
900M
people use ChatGPT every week
Source: OpenAI, Feb 2026
8% vs 15%
of Google visits led to a click on a traditional result with an AI summary, versus without one
Source: Pew Research Center, 2025
What an AI search agency does
How our GEO and LLM SEO work gets you into AI answers
AI assistants read the web, pick sources they trust and write one answer. We work on each part of that process.
Prompt research
We find what your buyers actually ask AI about your category, from early problem questions to "compare X and Y" prompts. That gives us a clear list of the conversations you need to be part of.
Visibility tracking across assistants
We run your priority prompts across ChatGPT, Copilot, Gemini and Perplexity and record who is named, how you are described and which sources are cited. You see where you stand against each competitor.
Third-party mentions and reviews
AI tools lean heavily on what others say about you. We build mentions in industry media, trade directories, partner sites and review platforms your buyers trust.
Consistent entity information
Your name, services, locations and specialisms should read the same everywhere: your site, LinkedIn, directories and profiles. Conflicting details make AI less confident about recommending you.
Content AI can cite
We create and restructure pages that answer buyer questions directly, with clear comparisons, specifications, original data and named expert authors.
Technical access for AI crawlers
We review your robots.txt and server rules for OAI-SearchBot, GPTBot, PerplexityBot, Google-Extended and others, so the tools you want to appear in can read your site. We also check speed, crawlability and schema.
What changes when AI names you
Left out of the answer
- Buyers ask AI for suppliers and get a list without you
- Your competitors are described in their own best words
- Shortlists form before your sales team knows a deal exists
- Being absent reads as being irrelevant
Recommended by AI assistants
- Your business is named when buyers ask who to consider
- AI describes your strengths accurately, using consistent information
- You are on the shortlist before the first sales conversation
- A mention reads like an independent endorsement
Why GEO matters in B2B
Complex purchases are exactly what buyers ask AI to help with
B2B purchases are slow, considered and involve several decision-makers. That makes them ideal questions for AI. A buyer can ask an assistant to explain a technical problem, list the suppliers that solve it, compare their approaches and draft questions for a pitch meeting, all before speaking to anyone.
Each member of the buying committee may do this separately. The finance lead, the technical lead and the end user will each ask different questions, and each answer shapes the shortlist.
The good news: most B2B markets are early. Few competitors have optimised for AI search yet, so businesses that act now can become the default answer in their niche before the space gets crowded. Read more in our guide to how B2B buyers use AI search.
What AI assistants look for
- Clear, factual pages that answer real buyer questions
- Consistent information about your business everywhere
- Mentions and reviews on trusted third-party sites and industry media
- Genuine expertise: named authors, case studies, original data
- Fast, crawlable pages that are kept up to date
How we work
01
Learn
We learn your market, buyers and competitors, then research the prompts your buyers use and benchmark how each AI assistant answers them today.
02
Plan
A written plan in plain English: the prompts that matter most, the gaps in your content, mentions and technical access, and the order we will fix them.
03
Deliver
Our in-house specialists build citable content, earn third-party mentions, tidy your business information across the web and open access to AI crawlers.
04
Measure
We re-run your prompts regularly and report on mentions and share of voice against competitors, alongside enquiries, qualified leads and pipeline.
Related services
AI Overviews optimisation
Get cited in Google's AI Overviews and AI Mode, the AI answers shown above traditional results.
B2B SEO
Strong SEO builds the authority AI assistants draw on.
Digital PR and link building
Earn the trusted third-party mentions that AI tools rely on.
Frequently asked questions
Is generative engine optimisation different from SEO?
Yes, but they overlap. SEO gets your pages ranked in Google and Bing. GEO focuses on whether AI assistants such as ChatGPT, Copilot, Gemini and Perplexity mention and recommend your business. Strong SEO is part of the foundation, but GEO adds prompt research, third-party mentions, entity consistency and AI crawler access.
Can you guarantee ChatGPT recommends us?
No, and you should be wary of anyone who says they can. Each AI assistant decides its own answers, and those answers vary. What we can do is build the signals these tools rely on, measure how often you are named against competitors, and show you honestly what is changing.
Which AI assistants do you cover?
We track ChatGPT, Microsoft Copilot, Google Gemini and Perplexity as standard, alongside Google's AI Overviews through our AIO service. We focus on the tools your buyers are most likely to use.
Should we block AI crawlers from our website?
That is a business decision, and there are trade-offs. Some crawlers collect content for training, others fetch pages to answer live searches. We explain the difference and set rules that protect what you need to protect while keeping you visible in the assistants your buyers use.
How do you measure GEO?
We run a fixed set of buyer prompts across each assistant on a regular schedule and record whether you are named, how you are described and which competitors appear. We report that alongside enquiries, qualified leads and pipeline.
What is the difference between GEO, LLM SEO and answer engine optimisation (AEO)?
They are closely related names for the same shift. Generative engine optimisation (GEO) and LLM SEO both describe getting your business mentioned by AI assistants built on large language models, such as ChatGPT. Answer engine optimisation (AEO) is the wider aim of being the answer a search or AI tool gives. As an AI SEO agency we cover all three, alongside Google's AI Overviews.
Find out what AI tells your buyers about you
Book a free strategy call and we will check whether the major AI assistants name you, and which competitors they recommend instead.
