Manufacturing & engineering marketing agency
The industrial marketing agency that reaches the people who specify
We are an industrial marketing agency for manufacturers and engineering firms selling technical products through long, considered sales cycles. We run SEO, paid media and AI search optimisation.
The manufacturing marketing problem
Great products. Hard to find online.
The problem
Your buyers research in detail, often alone
Design engineers, technical buyers and procurement teams look for specifications, tolerances, materials, certifications and CAD files. Many do most of their research before they speak to a supplier, and many do it through distributors.
Why it costs you
And your website doesn't answer them
Product data sits in PDFs that search engines and AI tools struggle to read. Your distributors rank above you for your own products. When an engineer asks an AI assistant which suppliers make a part to a certain standard, it names the businesses whose information is clear and consistent online. If that is not you, you are not on the approved list.
How we fix it
Technical content that search and AI can read
We turn your engineering knowledge into clear, structured pages that answer specifier questions directly. Then we build the visibility and mentions that put you in front of buyers early, and plan for the long cycle from first search to first order.
How we help
Services built for technical sales
Planned around specifiers, long lead times and the role of distributors in your market.
Technical SEO for product catalogues
Make large product ranges, filters and spec pages fast, crawlable and properly structured, so search engines index what you make.
Manufacturing SEO for specifier searches
Target the part numbers, standards, materials and application searches engineers actually use, not broad vanity terms.
Spec sheets into web content
Turn PDF data sheets and application notes into readable, citable pages with clear headings, tables and schema.
AI search visibility
Check which suppliers AI assistants recommend for your products and build the consistent information and mentions that get you named.
PPC for high-intent enquiries
Search campaigns on specific product and application terms, with conversion tracking tied to quote requests and qualified leads.
Trade media and links
Earn coverage and links in the trade publications and industry directories your buyers and AI tools already trust.
What your buyers ask AI
The questions engineers and buyers ask
Technical buyers ask precise questions. Increasingly they ask them in Google’s AI Overviews and in AI assistants, which reply with a summary and a handful of named suppliers.
We research the questions in your market and make sure your site answers them with the specifics buyers need: standards, materials, lead times and applications. That same clarity helps your distributors, your sales team and LinkedIn campaigns aimed at engineering and procurement roles.
Typical buyer questions
- Which UK manufacturers make [component] to [standard]?
- What is the difference between [material A] and [material B] for [application]?
- Who supplies [product] with short lead times in the UK?
- What certifications should a [product] supplier have?
- Can [product] be made to a custom specification?
- Which suppliers offer CAD models for [part type]?
Frequently asked questions
How do you market to engineers who dislike being sold to?
By giving them what they came for: accurate specifications, application guidance and clear answers without sales language. Useful technical content earns trust and search visibility at the same time, and it is exactly what AI tools look for when choosing sources.
Our distributors outrank us for our own products. Can you help?
Often, yes. We look at how your product pages are structured, whether your data is richer and clearer than your distributors' versions, and whether your site is technically sound. The aim is for your site to be the authoritative source, while keeping distributor relationships intact.
How do you measure marketing when our sales cycle is over a year?
We track leading indicators that link to revenue: qualified enquiries, quote requests, sample requests and pipeline value, alongside visibility in Google and AI search. Reporting shows what is moving the pipeline, not just traffic.
Is LinkedIn useful for manufacturing companies?
It can be, particularly for reaching named target accounts and specific roles such as design engineers, procurement managers and operations directors. We usually pair it with search, which captures buyers when they are actively looking.
What does an engineering marketing agency do differently?
It writes for technical readers who check detail. That means specifications, standards, materials and applications stated accurately, rather than broad claims. We turn your engineers' knowledge into pages that rank, get cited by AI tools and answer the questions buyers ask before they request a quote.
Get specified earlier
Book a free strategy call. We will check how visible you are to specifiers in Google and AI search, and where the quickest gains are.
