LinkedIn ads & B2B paid social
LinkedIn advertising agency for B2B: reach the whole buying committee
We are a LinkedIn advertising agency for B2B companies. We put your business in front of the decision-makers at your target accounts before they start searching, and stay there through a long sales cycle.
Why B2B social ads underdeliver
Expensive impressions. The wrong people. No pipeline.
The problem
Ads aimed at everyone, and so at no one
Many B2B social campaigns use loose targeting, one generic ad and a hard sell to people who have never heard of you. Or they boost posts and call the reach a result.
Why it costs you
Meanwhile the shortlist forms without you
B2B deals involve several decision-makers, and most of them aren't searching yet. If the finance director, the technical lead and the operations head at your target accounts have never seen your name, you start every sales conversation from behind, if you get one at all.
How we fix it
Precise targeting and a plan for the long cycle
We use LinkedIn to reach the buying committee by company, sector, seniority and job title, run account-based campaigns at the businesses you want to win, and follow buyers through the months it takes them to decide. Everything is measured on qualified leads and pipeline.
What we do
LinkedIn ads management, plus wider B2B paid social
Buying-committee targeting
Target by company, sector, company size, seniority and job title, so budget reaches the people who sign off, influence and use what you sell.
Account-based campaigns
Upload your target account and contact lists as matched audiences, then run campaigns aimed only at the businesses your sales team wants to win.
Lead Gen Forms and gated content
LinkedIn Lead Gen Forms pre-fill with profile data, which makes it easier for busy buyers to download a guide or request a call.
Document Ads and Thought Leader Ads
Share useful guides and research directly in the feed, and promote posts from your own leaders, which often feel more credible than company ads.
Retargeting through long sales cycles
Stay in front of people who visited your site, watched your videos or opened your forms, with messages matched to where they are in the decision.
Creative and copy for B2B audiences
Ads written for senior, technical and sceptical readers. Specific, plain and useful, with a clear reason to take the next step.
Why it matters for B2B
Reach buyers before they start searching
Search captures demand that already exists. Paid social creates it. Most of the people involved in a B2B purchase are not searching for a supplier today, but they will be. The businesses they already know and trust are the ones that make the shortlist.
LinkedIn is the lead channel for this because its targeting is built on professional profiles: company, seniority and job title. That lets you put budget behind the buying committee rather than a broad audience.
We use other platforms only where they earn their place. Meta can be a low-cost way to retarget people who have already visited your site. YouTube can build awareness with video when your product needs explaining. Neither replaces LinkedIn for reaching named accounts.
Paid social also works best alongside PPC: reach the committee on LinkedIn, then capture them in search when they are ready to look.
Where each platform fits
- LinkedIn: targeting by role and account, ABM, lead generation
- LinkedIn: Thought Leader and Document Ads for credibility
- Meta: low-cost retargeting of site visitors
- YouTube: video awareness for complex products
What changes when paid social is planned for B2B
Typical B2B social ads
- Broad audiences and boosted posts
- A hard sell to people who don't know you
- Conversation Ads sent to cold audiences
- No plan for the months between first view and enquiry
- Reports on impressions and engagement
With Telos B2B
- Targeting by account, seniority and job title
- Useful content first, then a clear next step
- Conversation Ads used carefully, for warm audiences
- Retargeting sequences built for long sales cycles
- Reports on qualified leads, target account reach and pipeline
How we run your paid social
01
Learn
We learn your target accounts, the roles on the buying committee, your sales cycle and what content you already have, before we spend a pound.
02
Plan
A written plan setting out audiences, ad formats, content, retargeting sequences and budget, each linked to a pipeline goal your sales team recognises.
03
Deliver
Our in-house specialists build the audiences, write the ads, set up Lead Gen Forms and tracking, and manage campaigns week to week.
04
Measure
Reporting on qualified leads, engagement from target accounts and pipeline, with clear actions on what to scale, change or stop.
Related services
Paid social works harder alongside
B2B PPC
Capture the demand paid social creates when buyers start searching on Google and Bing.
B2B content and thought leadership
The guides, research and leadership posts that give your ads something worth clicking.
Generative engine optimisation
Make sure the brand you build on LinkedIn also appears when buyers ask AI tools for suppliers.
Frequently asked questions
Is LinkedIn advertising worth the cost for B2B?
It can be, because you pay to reach specific roles at specific companies rather than a broad audience. Clicks on LinkedIn tend to cost more than on other platforms, so it works best when deal values justify it and targeting is tight.
Do you need a minimum ad budget?
There is no fixed minimum, but LinkedIn typically needs a meaningful test budget to gather enough data to judge what works. We will recommend a budget based on your audience size and goals, and tell you honestly if it is too small to be useful.
How long until paid social produces results?
Campaigns start reaching your audience straight away, and Lead Gen Forms can produce enquiries early. But paid social often builds familiarity that pays off months later, so we track target account engagement and pipeline over the full sales cycle.
Can you run account-based marketing campaigns?
Yes. We upload your target account and contact lists to LinkedIn as matched audiences and run campaigns aimed only at those businesses, then report on how engagement from those accounts develops.
Do you use Meta and YouTube as well as LinkedIn?
Only where they make sense. Meta can be a low-cost way to retarget people who have already visited your site, and YouTube can build awareness with video. LinkedIn stays the lead channel for reaching decision-makers.
What does a LinkedIn ads agency do?
A LinkedIn ads agency plans, builds and manages your campaigns: audiences, ad formats, creative, Lead Gen Forms, tracking and budget. We also connect LinkedIn with your wider B2B marketing, so the demand it creates is captured when buyers start searching.
Get in front of the buyers who decide
Book a free strategy call. We'll talk through your target accounts and goals, and show you where paid social can build pipeline.
