About Telos B2B

Marketing with an end goal.

We are a B2B marketing agency for companies that measure marketing by pipeline and revenue. We start with the outcome you need and work back.

Our name

What Telos means

Telos is ancient Greek for the end goal: the purpose everything works towards.

That is how we run every account. Before we talk about keywords, bids or content, we agree the commercial result you need. It might be more sales-qualified leads, a healthier pipeline or revenue growth in a particular market. Then we build the marketing that gets you there.

Telos B2B exists to give business-to-business companies marketing with a clear end goal: qualified leads, a healthier pipeline and revenue growth.

Clear strategy. Purposeful growth.

SEO and technical SEO
PPC on Google and Microsoft Ads
LinkedIn-led paid social
AI Overviews optimisation (AIO)
Generative engine optimisation (GEO)
Digital PR and content

What we stand for

Our four values

Clear strategy before activity

You get a written plan showing how each channel links to your commercial goals, before any budget is spent.

B2B marketing that gets results

We focus on enquiries, sales-qualified leads, pipeline value and revenue, not impressions and clicks.

Learning about our clients

We take time to understand your market, products, buyers and sales process, because good marketing depends on it.

An in-house team of B2B specialists

Your account is run by our own team, who know B2B search, paid media, content and AI search. No outsourcing.

Built for B2B

Why we only work in B2B

B2B buying is slow, considered and involves several decision-makers. Consumer-style tactics rarely work. A cheap click or a viral post means little when a purchase needs sign-off from finance, operations and the board.

We plan for long sales cycles, buying committees and technical products. We measure what your sales team actually cares about. And because your buyers increasingly research suppliers in ChatGPT, Copilot, Gemini, Perplexity and Google’s AI Overviews, AIO and GEO are built into our approach, not bolted on.

Your campaigns are run by our own agency team, not handed to outsourced freelancers. Everyone on your account is well versed in B2B search, paid media and content, and in the new discipline of AI search.

How we work

Four stages, the same on every account.

Learn

We learn your market, buyers, competitors, sales process and targets before we spend a pound.

Plan

A clear, written strategy linking every channel to a commercial goal, in plain English.

Deliver

Our in-house specialists run the work across search, paid media and AI platforms.

Measure

Reporting on leads, pipeline and revenue, with clear actions for what happens next.

Our promise

What you can expect from us

We will be clear about what we are doing and why.

We will focus on the outcomes that matter to your business.

And we will tell you honestly what is working, what is not, and what we will do about it. No jargon, no hype.

Company details

Telos B2B is part of Telos Marketing Group Ltd
Company no. 17486770
Registered in England and Wales
Phone: 0117 471 9137

Frequently asked questions

What does Telos B2B do?

We are a B2B marketing agency. We run SEO, PPC, LinkedIn-led paid social, AI Overviews optimisation and generative engine optimisation, supported by technical SEO, digital PR and content. Everything is planned around your commercial goals and reported on in terms of leads, pipeline and revenue.

Who do you work with?

We work with business-to-business companies that have long sales cycles, buying committees and often technical products. Our clients are typically marketing directors, chief executives and sales leaders who want marketing they can report to the board.

Let's start with your outcome.

Book a free strategy call. We will talk through your goals and show you where the quickest gains are.