B2B marketing agency UK
The B2B digital marketing agency that measures pipeline, not clicks.
Telos B2B is a B2B digital marketing agency for companies that measure marketing by pipeline and revenue. We run SEO, PPC, paid social and AI search optimisation, starting with the outcome you need and working back.
Our Team Have Worked on Campaigns For:
Why search is changing
Your buyers are asking AI first. Is your agency still reporting clicks?
The problem
Buyers research without visiting your site
Google now answers many questions itself with AI Overviews and AI Mode. Buyers also research suppliers in ChatGPT, Copilot, Gemini and Perplexity. They see a summary and a shortlist, not ten blue links.
Why it costs you
Rankings and clicks no longer tell the story
Even a page-one ranking gets far fewer clicks when an AI answer sits above it. Meanwhile, shortlists form without you and your competitor becomes the answer. An agency report full of impressions and clicks will not show you any of this.
How we fix it
Marketing planned and measured around pipeline
We agree the commercial result you need, then run SEO, paid media and AI search optimisation to one strategy. We report on enquiries, qualified leads, pipeline and revenue, so you can see what is working and take it to the board.
Our B2B marketing services
Run separately, each channel helps. Run to one strategy and one goal, they compound.
LinkedIn & paid social
Reach the buying committee by company, sector, seniority and job title before they start searching.
AI Overviews optimisation
Make your content eligible to appear in Google's AI Overviews and AI Mode.
Generative engine optimisation
Get your business recommended by ChatGPT, Copilot, Gemini and Perplexity.
Digital PR & link building
Earned coverage in trade and industry media that builds authority for search and AI.
Technical SEO
Make sure search engines and AI crawlers can find, read and trust your website.
Content & thought leadership
Expert-led content that answers buyer questions and is built to be cited.
How we work
Telos is ancient Greek for the end goal. We agree yours first, then build the marketing that gets you there.
01
Learn
We learn your market, buyers, competitors, sales process and targets before we spend a pound.
02
Plan
A clear, written strategy linking every channel to a commercial goal, in plain English.
03
Deliver
Our in-house specialists run the work across search, paid media and AI platforms.
04
Measure
Reporting on leads, pipeline and revenue, with clear actions for what happens next.
Why choose Telos B2B as your B2B marketing agency
B2B buying is slow, considered and involves several decision-makers. We plan for that, and measure what your sales team actually cares about.
Clear strategy first
A written plan that shows how each channel links to your commercial goals, before any budget is spent.
Results you can take to the board
We report on enquiries, qualified leads, pipeline and revenue, not just impressions and clicks.
We learn your business
Your market, products, buyers and sales process shape everything we do.
B2B specialists in-house
A dedicated team that knows B2B, working directly on your account, with no outsourcing.
Ready for AI search
AIO and GEO are built into our approach, not bolted on.
Straight talking
We tell you what is working, what isn't, and what we will change. No jargon, no hype.
Your buyers are asking AI first
Being ranked is no longer the same as being seen. The good news: most B2B markets are early, so the businesses that act now can become the default answer in their niche.
94%
of business buyers use AI somewhere in their purchasing process, up from 89% the year before
Source: Forrester, 2025
900M
people use ChatGPT every week
Source: OpenAI, Feb 2026
58%
lower average click-through rate for top-ranking pages when a Google AI Overview appears
Source: Ahrefs, May 2026 (300,000 keywords)
8% vs 15%
Users clicked a traditional result on 8% of Google visits with an AI summary, versus 15% without. Only 1% clicked a link inside the summary
Source: Pew Research Center, 2025
Testimonials
Frequently asked questions
What does a B2B marketing agency do differently?
B2B buying involves long sales cycles, several decision-makers and often technical products. A B2B agency plans for buying committees, targets by company and job role, and measures qualified leads and pipeline rather than clicks. Consumer-style tactics rarely work in this setting.
What are AIO and GEO?
AIO, or AI Overviews optimisation, makes your content eligible to appear in Google's AI Overviews and AI Mode. GEO, or generative engine optimisation, helps your business get recommended by AI assistants such as ChatGPT, Copilot, Gemini and Perplexity. Both build on strong SEO.
Do we still need SEO if buyers use AI?
Yes. Organic search is still where most B2B research starts, and strong SEO is the foundation AI tools draw on. The aim now is to rank and to be cited, which is why we run SEO, AIO and GEO together.
How do you report on results?
We report on enquiries, sales-qualified leads, pipeline and revenue, with clear actions for what happens next. Clicks and rankings are included where they help explain performance, but they are not the goal.
What happens on the free strategy call?
We talk through your goals, check how visible you are in Google and AI search today, and show you where the quickest gains are. There is no obligation.
Latest Insights:
B2B SEO Services Explained
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Read MoreLet's start with your outcome.
Book a free strategy call. We'll talk through your goals, check how visible you are in Google and AI search today, and show you where the quickest gains are.
